How innovation and intuition drive Snapchat’s storytelling

This event report details how Snap Inc., the technology and social media company, has focused on innovation in human storytelling with its Snapchat service.

How innovation and intuition drive Snapchat's storytelling

Sam Peña-TaylorWarc

"We start with a camera," said Claire Valoti, Snap Inc.'s UK General Manager. When a user opens Snapchat, the popular photo-sharing app, they are presented with a tool for them to create, rather than a laundry-list of videos and photos created by others. The screen leaves only the shutter button, flash control, and a switch between front and back cameras. With such a simple interface, the Snapchatter is in a familiar place; they take a photo and go from there. "By starting with the camera, you're inviting someone very...

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