How India’s FMCG giants are approaching omni-channel and big data

This article provides insights into how some of India's biggest FMCG brands are rethinking their approach to omni-channel marketing and big data.

How India's FMCG giants are approaching omni-channel and big data

Bindu Nair

As India embraces the digital revolution at breakneck speed, the challenges faced by brick and mortar FMCG players to compete with online retailers are coming into sharp focus.

At the ET Retail Forum 2016 held in Mumbai recently, industry experts discussed the future of retail in India, and what India's digital disruption means for brands as the country transitions towards an omni-channel future.

Talking about how consumer behaviour influenced their multi-channel strategy, Mohit Khattar, MD, Nature's Basket Ltd, said that they did not treat the customer from one...

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