Ron Amram believes a digital "power shift" has benefited keepers of "walled gardens" while leaving marketers at a disadvantage.
"It starts with the fact that you have a handful of companies that are so powerful now that they don't have to necessarily play ball with advertisers in a way that most other sellers or media properties across the world do," said Amram, who has served as Heineken USA's VP/Media for more than six years.
"Right now, there's not a balance," he explained to delegates at CES 2018, an event held by the Consumer Technology Association...