How Google is winning the trust of the C-Suite directly through social selling

Low Lai Chow

This event report looks at how Google successfully adopted a person-to-person approach to B2B selling via social media, eschewing corporate pages in favour of one-to-one communications leading to sales meetings.

How Google is winning the trust of the C-Suite directly through social selling

Low Lai ChowWarc

"For forever, really, sales people and account managers have been the main information source for B2B buyers," according to Tom Skotidas, founder and director of B2B social lead generation agency Skotidas.

This is no longer the case, he said. While the old-hat approach with traditional marketing works, these methods just don't cut it as well anymore as buyers have access to enormous amounts of information through Google, Yahoo, blogs and comparison sites. "And, in the last ten years and especially five years,...

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