Formula One gained a high profile around the world under the stewardship of Bernie Ecclestone, but since he sold the motorsport franchise to Liberty Media in 2016 the new owner has been taking a look under the hood and making some changes.
At the time of the sale, it remained very successful but “perceptions had taken a little bit of a downturn, particularly amongst casual fans,” according to Greg Morris. “There was a feeling that there was a lot of untapped potential still in the sport,” he told the IIeX conference (Amsterdam, February 2019).
An early statement of intent was...