How CNN is moving beyond the TV screen

Stephen Whiteside

CNN, the news brand, is rapidly expanding beyond its cable television roots in reflection of new consumer habits and technological opportunities.

As the founder of cable news, CNN has long been synonymous with hard-hitting journalism that appears on TV screens across the globe.

But as more people seek out content on a burgeoning slate of digital platforms, the 38-year-old news brand has found it needs to move beyond its cable-television roots, a strategy that both reflects a shift in consumer habits as well as technological developments.

“CNN isn’t a TV company anymore,” Andrew Morse, evp/general manager of CNN Digital Worldwide, told a SXSW 2019 audience in Austin, Texas.

Television, he explained, still occupies a central role for the Atlanta, Georgia-based enterprise....

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