How Campbell’s uses AI to increase its everyday kitchen presence

Geoffrey Precourt

The Campbell Soup Co., the food company, is using voice-activated technology driven by artificial intelligence to connect with consumers.

The Campbell Soup Co. has a simple rationale for its early adoption of Amazon's Echo voice-activated technology.

"It just gives you another avenue to talk, and engage, with your consumer," reported Matt Pritchard, VP/Digital Acceleration at Campbell Soup Co., at the 2017 Ad Age Next conference.

Indeed, since 2015, some 50,000-plus unique users have started their meal preparations with the command, "Alexa, open Campbell's Kitchen."

And, since the Camden, New Jersey-based consumer packaged goods firm extended its first-generation Amazon artificial intelligence (AI) engagement to include the Amazon Echo Show touchscreen extension, that core base – and thousands of other users...

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