How brands can use chatbots: Insights from Kik

Ben DeJarnette

This event report outlines how brands can start exploring the opportunities for engagement provided by chatbots, based on insights from Kik, the messaging app.

How brands can use chatbots: Insights from Kik

Ben DeJarnette

In an age of ubiquitous digital messaging, Laura Newton believes marketers should all be asking themselves the same question: "How can I reimagine my brand as one that consumers want to speak to?"

As a Product Manager at Kik Interactive, the Ontario-based parent company of an eponymous messaging app which today boasts more than 300 million users - with a major skew towards Generation Z - and hosts over 150 bots, Newton is uniquely familiar with how interactive habits are changing, and the ways in which savvy companies are responding...

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