How Boeing boosts engagement with a Customer Advisory Board

Ben DeJarnette

This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.

How Boeing boosts engagement with a Customer Advisory Board

Ben DeJarnette

Each year, members of Boeing’s Customer Advisory Board travel thousands of miles to attend the aerospace company’s workshops and provide crucial input on its new tools and innovations.

And for Aryk Moore – Boeing's Chief UX Designer – the best part is that the host organisation isn’t picking up the tab.

"Boeing hasn't paid for a single mile. Every customer is flying [in] at their own expense," he said. "If you can get the same sort of commitment, you can save money while engaging customers to help build your...

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