How antiplanning could transform agencies
Stephen WhitesideWarc
Planners traditionally bring order to chaos, and fuse creativity with logic. Alongside this kind of coordination and cohesion, they may also now have to become a force for disruption.
This proposal was put forward by Hector Saracho, strategy director from what if, the agency, while speaking at the 4A's Strategy Festival, held in Nashville in October 2013. In outlining his argument, Saracho highlighted two areas where planners play a key role.
Firstly, their duties are intimately related to the quality of the work produced by agencies, and incorporate a diverse range of...