How Alibaba continues to revolutionise retail in China
Alibaba not only dominates e-commerce in China, it's also changed habits, behind-the-scenes logistics and retail experiences. One way it has changed how people shop is through introducing new occasions to encourage them to spend. The most prevalent is Singles Day, now a global shopping event which it helped to create. On Singles Day 2016, Alibaba sales broke $5 billion in just one hour and $12 billion in 12 hours; total sales were $17.8 billion – that's a 27% increase from 2015's $14 billion.
Singles Day takes place on 11...