How Airbnb is forging its ‘next wave of growth’ in APAC

Airbnb sees the Asia Pacific region as a key driver of its next growth phase, with meeting the unique needs of each market the key to success.

Something is conspicuously missing from Google’s newly redesigned hotel search platform – which recently added listings from the likes of Expedia and HomeAway to its booking options – and that is Airbnb.

“We’re not there today,” said Airbnb’s APAC regional director Siew Kum Hong recently at the Skift Forum Asia in Singapore, where he discussed the company’s growth in the region.

Siew claims “the totality” of its unique accommodation offerings is “something that is very hard, if not impossible, to offer” anywhere else, and that includes Google’s meta search engine.

“Airbnb has this unrivalled brand power in the industry,”...

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