DVJ Insights is a research company that, for the last five years, has asked a crucial question. What do successful brands do that leads to growth? Almost as important is the converse question. What should brands avoid doing?
It does this, simply, by categorising brands that grow more revenue and profits than others as winners. Those that grow less than the pack are, naturally, losers. (WARC covered the 2019 results last year.)
DVJ, which began in the Netherlands and has offices in London and Hamburg, explores the difference between winners and losers through qualitative interviews with 150 senior...