The New York Times is expanding its output across an increasingly diverse slate of channels – from ink and digital pages to podcasts and virtual reality.
But if the Gray Lady has rapidly transcended its print origins, the 167-year-old brand is still required to address the eternal conundrum for the news industry: simultaneously meeting the needs of its readers and advertising partners.
“The experience of reading the news: You want to make sure that people are getting into that [and] that the ads are not intrusive,” Tracie Lee, product...