How the California Consumer Privacy Act impacts pharma

The California Consumer Privacy Act (CCPA) will transform how brands gather and employ consumer data in the state – and, potentially, beyond.

The California Consumer Privacy Act (CCPA) – a new slate of provisions related to how companies gather and utilize consumer data in the Golden State – will go into effect on January 1, 2020.

But to be compliant with this legislation – which has been compared to the European Union’s General Data Protection Regulation (GDPR) – businesses must begin tracking their personal data usage on January 1, 2019.

“That means on January 1, 2020, qualifying companies can be asked for certain pieces of information, but that information has to be for the preceding 12 months,” said David Reim,...

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