Anyone in the pensions industry will be familiar with the tendency of people to put off thinking about their retirement. Some simply tell themselves they’ll deal with it later and forget about it, others are a bit more conscientious but still never quite get round to properly addressing the issue – the niggle factor, as Sue Hayward, head of insight at pensions provider Standard Life, described it.
“There’s a little niggle factor in the back of everybody’s head and pensions is in there quite strongly I think and it grows up and it goes back and it grows up,” she...