"Not all audio is radio." Marco Bertozzi, vice president sales Europe, Spotify, stressed the point at the IAB Europe Interact conference (Milan, May 2018). "I speak to advertisers all the time," he said, "and they say 'We don’t do radio' or 'We are a very visual brand'. "But audio today is much more than radio and, in Bertozzi's words, "it provides a huge opportunity to differentiate from the competition."
Opportunities and advantages
Such opportunity stems first of all from audio's ever-growing presence in people's lives. "People are listening all the time," said Bertozzi, "on a variety of devices and for...