As consumer habits change in the food and beverage categories; PepsiCo is digesting a constant stream of data to keep up with its target audiences.
The organization’s digital diet is supported by a tool – built in partnership with analytics specialist Black Swan – that offers a real-time view of the latest culinary and refreshment options that are generating buzz and burgeoning in popularity among consumers.
“Our need was to look for a unified, common view of trends. And that's because these trends are chaotic market forces … that are really changing our categories and our markets,” Maneesh Kaushik, PepsiCo’s...