"Every organization has its own DNA that makes it tick," Prakash Nedungadi told delegates at the Association of National Advertisers' (ANA) 2017 Masters of B2B Marketing Conference.
At Aditya Birla Group (ABG), the $41-billion Mumbai-based multinational conglomerate where Nedungadi serves as Group Head/Customer Insights and Brand Development, numbers were the ticker."When I started working there [in 2012], I attended several board and management-team meetings," reported Nedungadi, who arrived at ABG with more than 27 years of experience in marketing, sales and general management at companies such as Unilever,...