Brad Feinberg, North American vp/media and consumer engagement at Molson Coors, is not short of digital destinations to advertise its house of beer brands.
“We've looked at a lot of platforms,” he explained during the first online execution of the Association of National Advertisers’ (ANA) Digital and Social Media Conference.
In doing so, the company draws on “policy and content guidelines that go into any media buy – social or otherwise,” he continued, as well as a set of “amazing” guidelines that provide consumer-friendly guardrails for advertising on different platforms.
And its considerations during this process typically include “what kind...