Purple, the direct-to-consumer mattress brand, has racked up more than 1.5 billion views for its online videos in the past three years.
Joe Megibow, the Alpine, Utah-based firm’s chief executive, believes this figure represents a “media company-type” level of digital engagement, even as the content involves a product slate that is limited to mattresses, pillows, bedding, and so on.
“These are advertisements for mattresses and ancillary products. And there are one-and-a-half billion views of these videos,” he told an audience at CommerceNext 2019, a retail-focused conference held in New York.
“It’s really pretty remarkable.”