Michael Macrie knows the secret ingredient for transformation in the business-to-business (B2B) space.
“The biggest barrier to your success is truly a lack of imagination in the people you work with,” Macrie, who spent five years as svp/CIO at Land O’Lakes, a position he left in September 2018, told delegates at the B2B Next conference in Chicago.
And imagination is why the $15-billion farmer-owned, Minnesota-based agribusiness and dairy co-op – one of the biggest producers of milk and cheese in the US – sponsored a crowdsourced drone competition last year.
It’s also why the...