How HSBC used a robot to build a retail banking brand

HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.

HSBC, the financial-services giant, believes the future of retail banking is four feet tall, has two eyes, six laser sensors, and can tell shoppers about credit cards and checking accounts in 15 different languages.

Pepper – a robot created by SoftBank Robotics – was introduced into HSBC’s flagship branch at 426 Fifth Avenue in New York on 26th June 2018. And Jeremy Balkin, head/innovation for the banking group in the United States, suggested this automaton represents a powerful step forward in the largely inert banking sector.

Jeremy Balkin, head/innovation, HSBC

“Banks, certainly at physical retail, are going through some of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands