How holiday brand Voyage Privé picks the right pics to win a booking

Jo Bowman

This event report explores how Voyage Prive, a flash-sale holiday site, has utilised a learning exercise in order to match advertising images of holidays with people's personal vacation preferences.

Flash-sale holiday site Voyage Privé has used a deep learning exercise to help it match the advertising images of holidays with people's detailed personal preferences, with some surprising results announced at the recent I-COM 2017 Global Summit.

Picture analysis found, for instance, that ski holidays showing actual skiing don't sell as well as cosy bedroom photos, and that while some people leap at the suggestion of a secluded beach, others want to see an all-inclusive resort.

Kurt Muehmel, VP sales & partnerships, EMEA, at Dataiku, said knowing which pictures excite which potential holidaymakers to take the next step towards making...

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