How Dr Martens designs for shopper behaviour

The iconic British shoe brand brought behavioural principles into its store design using research from across the world.

A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy. Though much of its business remains wholesale, the focus on a direct-to-consumer relationship through its website and on an extensive global network of stores helped the company deliver a 48% growth in revenues for its full year report in August, with the possibility of a stock market flotation in 2021.  

Recently, Dr Martens commissioned the services of the market research company Savanta’s behavioural practice for the task of redesigning the brand’s visual merchandising strategies from a shopper behaviour perspective. 

Speaking at the Market Research...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands