A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy. Though much of its business remains wholesale, the focus on a direct-to-consumer relationship through its website and on an extensive global network of stores helped the company deliver a 48% growth in revenues for its full year report in August, with the possibility of a stock market flotation in 2021.
Recently, Dr Martens commissioned the services of the market research company Savanta’s behavioural practice for the task of redesigning the brand’s visual merchandising strategies from a shopper behaviour perspective.
Speaking at the Market Research...