The Campbell Soup Co. has a simple rationale for its early adoption of Amazon's Echo voice-activated technology.
"It just gives you another avenue to talk, and engage, with your consumer," reported Matt Pritchard, VP/Digital Acceleration at Campbell Soup Co., at the 2017 Ad Age Next conference.
Indeed, since 2015, some 50,000-plus unique users have started their meal preparations with the command, "Alexa, open Campbell's Kitchen."
And, since the Camden, New Jersey-based consumer packaged goods firm extended its first-generation Amazon artificial intelligence (AI) engagement to include the Amazon Echo Show touchscreen extension, that core base – and thousands of other users...