How Avocados From Mexico kept sales strong throughout the pandemic

As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.

Why it matters

For products that are usually associated with in-person shopping, such as fresh food, the instant change in shopper habits during the COVID-19 pandemic was particularly challenging. Adapting to new behaviors in a holistic way, from packaging to product delivery, was required, and could have a long-term impact.

Takeaways

  • Packaging is a powerful channel to communicate different brand principles, such as safety or value, through both design and messaging cues.
  • Mixing informational content like recipes with the excitement generated by contests is a way for brands to serve rational and emotional needs.
  • Loyalty programs can give brands in...

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