How AOL uses Snapchat to reach multiple audiences
Snapchat's messaging app rose to prominence by encouraging users to share frivolous, ephemeral content such as disappearing images and selfies distorted by cartoon features like bug eyes and animal ears.
But Monica Cepak, Senior Marketing Manager at AOL, believes this channel - which boasts more than 60 million daily active users in the US and Canada, and is particularly popular with millennials and Generation Z - is an increasingly potent tool for connecting the digital-media brand with a number of very different audiences.
"Our team is responsible for bringing...