How analytics and benchmarks shape Dagne Dover’s strategy

Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.

Dagne Dover, a direct-to-consumer handbag and accessories manufacturer, faces a common dilemma for any small, rapidly-growing brand: big ambitions but scarce marketing resources.

Founded in New York in 2012, the company sells three broad collections – the Leather, 365 Neoprene and Signature lines – and possesses a burgeoning product slate that extends from tote bags, wallets, and clutches to backpacks and fanny packs.

“As a growing brand, one of our biggest challenges is to make sure we’re spending our money efficiently … and not just our money, but also our time,” Vadim Grinberg, Dagne Dover’s vp/consumer growth and insight,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands