Hispanic Americans should be a pharma marketer's dream demographic.
According to "The Hispanic Healthcare Journey" (HHJ), a 2016 study conducted by Nielsen, the research firm, and Univision Communications, a leading media company serving Hispanics:
Hispanics rank healthcare as a top priority, second only to family;
- 45% of Hispanics feel they are in "fair" or "poor" health;
- 83.8% of Hispanics currently have health insurance;
- Hispanics have demonstrated their buying power, currently contributing about $1.3 trillion a year to ?the US economy.
Moreover, the study revealed, Hispanics are 56% more likely than non-Hispanics to perceive medically-focused advertisements as key sources of information....