Hilton prepares for the mobile future
Stephen WhitesideWarc
Booking, finding, and reviewing a hotel room can lead consumers to a wide range of digital destinations – from Hotels.com to Hilton.com to Google Maps and Yelp.
And for a small, but influential, group of customers, such activities now occur exclusively on their mobile phone. "It's less than 10% of the population, but we really do believe that this is a glimpse of where the future is going to be," Christine Hight, senior director/customer insights at Hilton Worldwide, told delegates at the Market Research in the Mobile World (MRMW) conference.
"Mobile...