Gymshark: building a social media community and a business

Emily Barley

Fast-growing British fitness and apparel brand Gymshark has built its success around a community of fans and a smart approach to social media.

“You see taglines at companies, being community or customer obsessed. I think that to be successful it can’t be just a tagline; you’ve really got to give a shit.”

Those were the words of Steve Hewitt, CEO of Gymshark, a fast-growing British fitness and apparel brand, speaking at the Internet Retailing Expo (Birmingham, April 2019).

“We’re very much laser-focused in the fitness space”, Hewitt said. “You won’t see us on the football pitch. You won’t see us on the rugby pitch. You will see us in the preparation for whatever sport that you want to be the best you...

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