Growing programmatic maturity shifts marketer focus to contextual data strategies

At the Programmatic Pioneers APAC Virtual Summit 2020, panellists shared thoughts on how to get more from programmatic advertising.

Programmatic advertising has redefined how brands engage with prospective customers. The ability to interface with prospects in real time has opened new avenues and creative ways to target, capture and convert them, leading to a significant increase in marketing return on investment (ROI). In a way, it has made advertising more affordable for marketers, offering insights into what users really want and enabling communications at the right moment.

The question is, how can brands better determine what to outsource and which technologies to implement for programmatic advertising?

The quest for efficiency

Richard Kanolik, head of programmatic at Vodafone, felt that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands