GroupM offers a response to industry’s cultural isolation

Increasing diversity should be a priority for agencies, and requires taking numerous conscious steps throughout the organization.

“Time’s up,” the 4A’s (American Association of Advertising Agencies) boldly announced as it welcomed delegates to its 2019 Decisions 20/20 conference.

“We now need to address the issue of inclusion and create more receptive environments for people to grow their careers.”

It’s a rallying cry that is familiar to every sector of the marketing ecosystem – and agencies, brand marketers, and media owners have, in fact, made what the 4A’s termed “significant gains” in recruiting people of diverse backgrounds into entry-level positions.

But those new hires don’t stay. Lukeisha Paul, managing partner/head of diversity, equity and inclusion at GroupM, is...

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