When millennials pick up that supercomputer in their pocket and want to engage with a brand, Google has defined four vital “micro-moments” – instances of engagement so fleeting that if a product or service is off on its timing, it may miss out forever.
- I want to know: Is there a low-salt, gluten-free soup that’s available at a shelf in my store? Can you satisfy that or not?
- I want to go: Maybe it’s a movie. Or a concert. Or an event where I can meet up with friends. If you’re an entertainment brand, can you help me...