Getting to know the modern marketer: Operational insights from 1800Flowers.com
Stephen WhitesideWarc
As the divisions between marketing, analytics, and technology continue to shrink, the skillsets required by today's brand custodians are changing fast.
In his role as vp/marketing at the florist and gifting company 1800Flowers.com, Chris Taylor is very familiar with the pressures that come with engaging consumers in a sector that rapidly has become reliant on digital as a source of sales, and where decision-making is increasingly fuelled by "big, big" data.
"I think of marketing these days as having three different key skillsets," Taylor told the audience...