From persuasion to usability: What the Government Digital Service teaches marketers

Joseph Clift

This event report explains the lessons marketers can take from the UK government's digital service, which has streamlined digital operations to improve services and save money.

From persuasion to usability: What the Government Digital Service teaches marketers

Joseph CliftWarc

It is one of the biggest digital success stories of recent years – and one from a very unlikely source. The UK government's successful streamlining of its digital operations has revolutionised not only the user experience for government services, but saves millions of pounds a year.

Russell Davies, outgoing strategy manager of the Government Digital Service (GDS), the recently created public body that oversaw this change, talked about what this means for marketing at Unlearning, an event organised by the Institute of Practitioners in Advertising and...

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