From print to podcast: Empire builds out its offer

Film magazine Empire’s move into podcasts was accidental but inspired as this format has enabled it to escape the restrictions of print and build engagement with fans.

Empire lays claim to being the world’s biggest film magazine. Admittedly there aren’t as many rivals as there once were but, in a hugely disrupted industry, the Bauer Media-owned title is still standing. And it’s moved with the times – it has a website, of course, and a big social media presence – but not always in a planned way.

Its first steps into the podcast world, seven years ago now, were guided by nothing more than the enthusiasm of a few people in the office. “They decided that they wanted to launch a podcast, but they didn’t tell...

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