How can brick-and-mortar brands shift to the online space? This is a question many brands have been pondering, more so since the pandemic hit. On day one of FUTR Asia 2021, Ash Mehta, head of digital, e-commerce and CRM at Plush – a sofa brand based in Australia – explained how the company did just that with the help of technology.
He shared the challenges and pain points that the brand faced during the transformation, which he believed is now thriving and offering amazing results for the group.
Plush is a brick-and-mortar business that started in 2009 in only one...