Four ways to use social for brand success: Learnings from KFC Malaysia

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.

Four ways to use social for brand success: Learnings from KFC Malaysia

Low Lai ChowWarc

When it comes to social success for KFC Malaysia, Kelvin Hong, its general manager of marketing, disclosed it has really been more of a gradual evolution for the fast food chain, which has over 600 KFC outlets in this particular Southeast Asian market.

"A lot of things, we learnt it the hard way, and not everything is a rosy picture, to tell you the truth," said Hong at the ad:tech ASEAN event, held in Singapore in July 2014, where he presented a session...

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