Four key areas of research: How Yahoo is evolving its brand

This event report looks at four areas – users, devices, products and advertising – where internet business Yahoo is concentrating its research efforts.

Four key areas of research: How Yahoo is evolving its brand

Matthew Carlton

When it comes to market research, Yahoo, the internet business, is focused on four key areas. By looking in detail at users, devices, products and advertising, Yahoo's research team is able to support its business with a swathe of insights enabling it to continuously evolve its own brand and services.

Patrick Hourihan, research director/Northern Europe at Yahoo, took an audience at the Market Research Summit, held in London in May 2014, through each of these areas.

One particular type of user Yahoo has focused...

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