Four tips for working with online influencers: How Remy Cointreau won in Singapore

This event report covers how Cointreau delivered a campaign with key online influencers (KOIs) in Singapore that reached 62 million people, and provides advice for consumer brands looking to engage with online influencers.

Four tips for working with online influencers: How Remy Cointreau won in Singapore

Low Lai Chow and Anna Hamill

As social media celebrities amass millions of followers on Instagram, YouTube or Snapchat, never has the power of influencers been more of a hot topic for marketers.

With social media and peer recommendations both proven tools in consumer decision making, more consumer brands than ever are incorporating social influencers into their plans across Asia.

But as Rachel Tann, the digital manager and senior marketing executive of spirits maker Remy Cointreau pointed out at the Hub Forum event in Singapore recently, many...

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