Four questions to ask when building an e-commerce marketplace strategy

Brian Carruthers

Online marketplaces have seen a surge in activity during a year of pandemic-driven lockdowns and stay-at-home orders.

E-commerce marketplaces – the name given to online-retail platforms which sell products from many different vendors – have been among the biggest winners of the COVID-19 pandemic.

With more people shopping through digital channels than ever before, large and small brands – and, indeed, traditional retailers – have been ramping up their online presence, benefitting large marketplaces like Amazon.com and eBay, as well as a raft of niche players.

And for marketers seeking to establish, or enhance, their presence on these destinations, it could be useful to ask a number of questions in determining their strategy:

  • What can...

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