Foster Grant insights identify new audience connection
Once a half-century ago, Foster Grant was famous for being famous.
With a tagline, "Who's Behind Those Foster Grants?", the sunglasses marketer would tap in to the goodwill of a cast of characters that included Anthony Quinn, Woody Allen, Mia Farrow, Julie Christie, Raquel Welch, Jane Fonda, Leslie Caron and Jason Robards - all brand names, in themselves, who would offer their equity to its products.
The broadcast element of the program started in 1965 with celebrities like actress Cindy Williams…
… and still had powerful appeal in 1978 with...