When Ford Motor Co. moved into virtual reality (VR) in the summer of 2016, it had the right-time/right-place vehicle.
“We debuted our groundbreaking platform at the alpha of all car races – the 24 Hours of Le Mans – with the alpha of all cars, the all-new Ford GT,” boasted Lisa Schoder, Ford’s US integrated marketing and media lead.
“We wanted to blow the lid off this emerging frontier the way no other car company had by creating a VR programming schedule that told various stories about the Ford universe as only VR...