Much may have changed for Southeast Asia's homegrown superapp Grab since its humble beginnings as a ride-hailing startup that once operated out of a storeroom in Kuala Lumpur. But its north star, according to Grab’s group vice-president of marketing Cheryl Goh, remains constant.
“What hasn’t changed is that we have always been focused on Southeast Asia; we have always been committed to solving its biggest problems; and we really believe that technology can be a driving force for good,” she said at the recent WFA Global Marketer Week.
Today, Grab is the region’s leading super app operating in more than...