For growth, Grab is driving social impact at scale

Hot on the heels of its Nasdaq listing in the USA, Grab’s Cheryl Goh says the superapp remains focused on Southeast Asia and wants to do good by using technology to address the region’s social and economic inequality.

Much may have changed for Southeast Asia's homegrown superapp Grab since its humble beginnings as a ride-hailing startup that once operated out of a storeroom in Kuala Lumpur. But its north star, according to Grab’s group vice-president of marketing Cheryl Goh, remains constant.

“What hasn’t changed is that we have always been focused on Southeast Asia; we have always been committed to solving its biggest problems; and we really believe that technology can be a driving force for good,” she said at the recent WFA Global Marketer Week.

Today, Grab is the region’s leading super app operating in more than...

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