Five tips from HBO Max to help digital services retain customers

HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.

Speaking at the 2021 CIMM Summit, Natasha Hritzuk, vp/consumer insights, HBO Max, at WarnerMedia, suggested that presenting users with an extensive range of compelling and engaging content is not only critical, but is also table stakes for any player with long-term aspirations for success.

Beyond that vital objective, Hritzuk outlined five insights that are guiding HBO Max’s strategy, and which could also help other digital services attract and retain customers.

HBO Max, the digital streaming platform, was launched in May 2020 as an online destination housing content from the iconic namesake pay-TV network, as well as a broad slate of...

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