Five tips from Alibaba’s Jack Ma on being a ‘brand entrepreneur’

Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.

Over the last two decades, Jack Ma has become one of the most recognisable figures in global business as the founder and charismatic Executive Chairman of Alibaba Group, the Chinese e-commerce, payments and technology conglomerate.

Alibaba is not only the world’s largest retailer and e-commerce portal, it is among the top ten companies in the world by revenue. It is a force for innovation in payments, data-driven marketing, logistics, and economic development – not just in China, but globally.

Today, the Alibaba name is synonymous with almost every aspect of Chinese consumer culture. The company has been a primary driver...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands