Finding the sweet spot of contextualised communication

Sam Peña-Taylor

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

The digital industries, being relatively young, have not had to deal with a lot in the way of legal roadblocks. A lack of rules is an advantage when you’re breaking new ground, after all; but despite decades of plain sailing, moving fast, and not minding too much if things get broken, the public can think quite differently.

The term ‘digital industries’ is in any case so broad as to be close to meaningless. How does one compare the financial predicament of a now digital-first company like the Guardian, which has survived the transformation from a legacy publication primarily to a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands