ESOMAR WM3 Day One:Facebook, growing global TV, OoH guidelines and cross-media research
Laura JamesWARC Online
This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:
- Interactive audiences, impact of search and researching Twitter users
- Finding the right media formats for brands and measuring WOM
Laurent Flores, Esomar Council member, opened the first morning session of WM3 2009 by setting up the challenge for this year's gathering of the media research world: to explore what advertisers and their agencies really need and expect from cross-media measurement.
This year also sees...